Keeping up with trends and business information is vital for business. When you run your own small business, though, it’s hard to find the time to do the reading and research that you should. Information is a big part of my business now, I tend to have to monitor the amount of “R&R” that I allow myself to do. I am geek enough to consider reading and research “r and r”. Insert the image of my biggest personal critic here, shaking his head in mock (maybe) disgust. I tend to think the Coz’s words on a regular basis: “I brought you into this world and I can take you out….”
So, you, the small business owner, can :: shameless plug alert :: call me and set up a plan for receiving regular information briefs :: end of plug ::, or you can wade through the ocean of information that’s ready and waiting to suck you in (rip current, anyone?). The i specialist blog is designed to offer a third option. Check in to find links to business and information resources, summaries of news you can use, and interviews with small business owners in the San Diego area about what has and hasn’t worked for them. Information tailored to help you define and reach your local target market – that’s what the i specialist is all about.
Let me know if you’d like to share your story.
